the atlantic

On Justin Smith, and Old Media Doing New Media Right

Justin Smith

Atlantic Media president Justin Smith has announced he’ll be leaving to become CEO of Bloomberg Media Group. It’s an interesting move, and one that indicates Bloomberg wants to become more of a consumer brand. After all, when you look at Smith’s history it’s pretty clear that he has a knack for creating strong publications with direct consumer appeal - even reinventing ones that have lost their caché, like The Atlantic.

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