url shortener

We’ve all seen them: links in somebody’s Facebook or Twitter post to something through bit.ly, goo.gl, j.mp, etc. These services are a great way to consolidate big, long, ugly links into something more manageable & space-saving. However, they’re also fairly anonymous. You’ve probably also seen short URLs that are associated with a certain brand or company, such as Amazon’s amzn.to, The New York Times’ nyti.ms, or even Christiaan Conover’s cnvr.